Monday 14 June 2021

Insane Mode by Hamish Mckenzie - Book Review #322

 

How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil



In the fast-paced world of technology, a book like this one can age quickly in so much as knowing that more has progressed since the publication date.  This could easily be updated every couple of years.

Still, it was a terrific read and made me appreciate just how complicated the industry is.

Getting into the automobile industry is hard enough (understatement, it's next to impossible) but to try and change the foundation of that industry is madness. 

Steve Jobs may have wanted to "dent the universe," Elon Musk is taking a crowbar to it.  With his passion and determination, he has managed to create a paradigm shift not only in the automobile industry, but to change how the entire human race operates, which will in turn save us from global climate change.

He is the catalyst to help us enter the electric age.  What?  There is electricity everywhere!  Sure, but it is nearly all powered by the burning of fossil fuels.  We are still very much in the combustion age. 

Honestly, I felt reassured that the electrification of transportation, and how society operates, is now unstoppable.  We will have economic, technical, and social advancements in the next couple of decades much like the post World War Two years.

Reading this book won't bring you up to the current state of the industry, it cannot do that, but it gave me an appreciation of the complexity and the activity that is underway, out of public view and in countries that are not in Europe or North America.

Highly recommended. 

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