Improving Decisions about Health, Wealth, and Happiness
This was an excellent book about the power of suggestion, default choices and inertia.
The basis for the whole theory of nudging is called Libertarian Paternalism, an oxymoron to me but well enough developed and explained that I bought into it.
Now I see examples of nudges everywhere and it makes me smile.
There is nothing more rewarding to me than reading a book (audiobook in this case) and having it fundamentally change the way I see the world.
Excellent stuff.
Richard H Thaler's Wiki Page - https://en.wikipedia.org/wiki/Richard_Thaler#External_links
Cass R Sunstein's Wiki Page - https://en.wikipedia.org/wiki/Cass_Sunstein#External_links
Cass R Sunstein |
Richard H Thaler |
No comments:
Post a Comment