Why we do what we do
in life and business
I bought this eBook in with the hope of getting some insight into my bad habits.
It promises to reveal the three components of the habit "loop" and how to control and change these loops.
I found the subject fascinating; because habits work on a nearly subconscious level they are often difficult to observe and understand.
The format is part self-help, part sociological which gave the book a couple hard turns that took me out of it and made completing the it a chore for me. Since I made the purchase with the expectation of a self-help my difficulties with the read in no way means the book is flawed, only that my expectations and reasons for reading it split away from the narrative.
To get the most out of the book from a purely self-help angle I'd recommend Part One and the Appendix which will give you a lot to work with.
The book expands on the notion of habits from the individual to organizations and finally to societies. Each of these sections are also very interesting especially how organizations can improve performance by experimenting with habits.
This book touches on so many categories that I would find it hard to shelve, if I was running a book store; you could find it in Self-help or Biography & Memoir or Business and Finance or Social and Cultural Studies there's even a bit of Religion and Spirituality thrown into the mix.
This was a solid, well thought out and broad look at human behavior.
I recommend it.
You can purchase the book HERE
More about the author can be found HERE